Fusion Of Hair Extensions, Makeup &, Photography.   The Art Of A Makeover

Fusion Of Hair Extensions, Makeup &, Photography. The Art Of A Makeover

The Art Of A Makeover by Ann Marie Walts

Typically you would have to go to several artists to get to experience a head-to-toe makeover.  And if you want the most dramatic change to your hair then most likely you would have to get hair extensions.

My Unique Point Of Difference
As a very seasoned Makeover Artist, that holds as many certifications as I do, you will find that you can experience be able to get everything you need to be done in the same place.   

And my very unique “point of difference” that I can offer to you is that I hold as many certifications that usually an entire salon staff would. 

Actual Before and After Makeover Photos
Actual Before and After Makeover Photos

Just From A Photograph

Were you ever asked the question, “What do you want to be when you grow up, when you were little?”    

For myself, I can share with you that I knew exactly what I wanted to be when I was only about 8 years old, and I saw a photograph of a woman’s hair where her own hair was braided into a hair!

Fast forward to today….and I would put money on it that it was achieved by adding hair extensions, or a fake braid. 

Get rid of frizzy hair

Since 2001 – Photographing My Own Work

Long Before A Smartphone

Many years ago, I was very much inspired by a hairstyle article that I had read.

It was about a hairstylist that provided makeovers and then photographed their work.   

Boom!   Bam!    Yes!!!   

It was at that moment that I knew that was what I wanted to do the same, and photograph my makeovers. 


And now….that is what I have been doing for more than 20 years.    My career has been jam-packed with some very special highlights.

To date, you will find me that I have been on  Mass Appeal’s TV show, as a regular guest several, several times.

When you combine close to 30 years of experience and an Artist that craves on going education, then you will get to experience…..THE ART OF A MAKEOVER

Headshots -Makeovers Near Me copy

Working At Hair shows!
..the beat of the music was infectious.

When you think of your favorite song, I bet it will bring you right back the place or time that makes you so very happy?

I can remember like it was just yesterday, the very first time I went to a hair show.    I was in hairdressing school. 

There was an electricity on the showroom floor from the music, and I knew that I wanted to find a way to be part of that.    Eventually, that part of my dream came true. 

Live, Eat, Breath Corrective Hair Color

Not too long after getting into the Industry, I was hired as a Redken Hair Color Educator.

Soon, I would be trained by the best of the best hairstylists in the country.   I spent close to 10 years, traveling around the U.S. setting up educational workshops, and working at countless hair shows.

Corrective Hair Color & Customizing Formulas

There is a huge difference in attempting to color your hair, versus customizing your hair color formula.     There is a definite science to providing professional hair color, and I absolutely love correcting hair color.

Hair Color Gone Wrong?
I wound up becoming self-employed when I was only in the business for about 5 years.  

I quickly saw that there was a need to help people like you, that needed your hair color fixed, and that was what I focused on for the first part of my career.

And today, I can probably color your hair blindfolded, and still get goosebumps when I precisely color match your natural hair to seamlessly match your hair extensions!

Best Salon For Balayage Near Me


AND NOW WHEN YOU FASTFORWARD TO TODAY….you will find that if you are looking to get hair extensions, then you will be able to feel confident that “what you see, is what you can expect, for results!”

Hair Extensions will absolutely transform the way your feel about your hair!

Your hair extension makeover will look seamless, natural, and beautiful because the very first in-depth service appointment is your very detailed, private 1 to 1 consultation. 

Your Complete Look….FROM your makeup, fixing your frizzy hair, to making your eyelashes longer……I have you covered. 

Reopening Massachusetts and A One Chair Salon

Reopening Massachusetts and A One Chair Salon

What is “Old” is the “New” way…

Reopening Massachusetts and A One Chair Salon

Reopening Massachusetts and A One Chair Salon

My own professional journey into the industry to become a hairstylist began when I went to hairdressing school in 1992.    It has been quite a ride since then.

My career led me to work for a large well-known hair color manufacturer, as a hair color educator.   That had kept me extremely busy traveling all over the country teaching.


One Chair…since 1999

As it was my childhood burning desire to “do hair” and to become a hairstylist, I quickly realized that I did not like or agree with my own industry’s “norm” of double-booking appointments.

So, I did something really crazy, 21 years ago!    I STOPPED DOUBLE BOOKING. 


Reopening Massachusetts and A-One Chair Salon

My own experience, and account of the “impact”

My business, like any business, has it’s ups and downs….like the first time my business’s livelihood was threatened…that business test lasted for 3.5 years!!  Oh, my!


Now Enter Covid19 for the next business challenge!

Now when Covid19 came to our area, and how it has impacted the whole entire world…well that really has created things to change, for many.

It already seems like March was 5 years ago.  Yet it was only 2 months ago, when I was sitting at my desk, and I was realizing that my business was most likely going to be forced to close.



What would that look like?

I am self-employed.     My “job” and “passion” were just about to be abruptly interrupted, and I really did not have a say, because the larger picture of “Flattening The Curve” would soon become every day “Normal”, and without a timeline or an expiration date.


Now…Reopening Massachusetts for Salons

Per Mass.Gov
Limit service to hair services only (haircuts, color, blow-drying, and treatments). Non-hair services are not permitted (eyebrows, beard trimming, lip waxing, manicures, etc.)

• Provide training to workers on safety standards, up-to-date safety information and precautions including hygiene and other measures aimed at reducing disease transmission

• Adjust workplace hours and shifts (working teams with different schedules or staggered arrival/departure) to minimize contact across workers and reduce congestion

• Close waiting areas and ask customers to wait outside or in cars until it is time for their appointment • Require customers to make an appointment in advance to receive service


Reopening Massachusetts and A One Chair Salon

• Maintain a log of workers and customers to support contact tracing (name, date, time, contact information) if needed • Remove non-essential amenities (magazines, customer-facing water or coffee, coat rooms, etc.)

• All workers must stay home if feeling ill • Workers who are particularly vulnerable to COVID-19 according to the Centers for Disease Control (e.g., due to age or underlying conditions) are encouraged to stay home

• Encourage workers to self-identify symptoms or any close contact to a known or suspected COVID-19 case to the employer

• Encourage workers who test positive for COVID-19 to disclose to the workplace employer for purposes of cleaning / disinfecting and contact tracing.

If the employer is notified of a positive case at the workplace, the employer shall notify the local Board of Health (LBOH) in the city or town where the workplace is located and work with them to trace likely contacts in the workplace and advise workers to isolate and self-quarantine. Testing of other workers may be recommended consistent with guidance and/or at the request of the LBOH • Post notice to workers and customers of important health information and relevant safety

What the Loft Salon Studio DID NOT have to change?


Well, like I mentioned at the beginning of this article, back in 1999….I stopped double booking, AND began to offer private appointments!   For over 2 decades

I chose to grow my business, as a one chair salon, to be able to focus on my guests’ experience, and focus on growing a hair extension & hair color correction makeover business. 


Covid19 and Your Comfort are Priority #1

Hair-Extensions-Makeovers-Photography-Western-Ma 1

Hair-Extensions-Makeovers-Photography-Western-Ma 1

You can rest assured that you will no be in an overcrowded environment with lots of people, because of a creative business choice that I made decades ago.

So, what is “old”…is the “new” way….and I am happy to be part of the Reopening Massachusetts.    Over the years, there were many days that I had questioned whether I had made the right choice about giving up double-booking, and yet many clients have shared their experiences with working with me.

As a fellow Barber had stated on Facebook….“Mom and Pop shops are the backbone of our communities”, and I couldn’t agree with him more! 


So, in closing….I have no intention of going anywhere and am truly grateful for my community, family, and my creative stubbornness not to have thrown in the towel.  In fact, all of the time I have had off…helped me to dive into growing my online Motives Cosmetics business.  🙂

Life must go on, and you may need a new salon/stylist!


Thank you for reading.

Ann Marie Walts - Makeover Expert - Hair Extensions

Ann Walts

Owner of Loft Salon Studio & AMW Photography, Beauty and The Geek Coaching

2301 Westfield Street – West Springfield, Ma 01089


Don’t Panic : Hair Color Is Not A Tattoo – Corrective Hair Color

Don’t Panic : Hair Color Is Not A Tattoo – Corrective Hair Color

Don’t Panic : Hair Color Is Not A Tattoo – Corrective Color To The Rescue!



Hair Color Is An ArtformCorrective-Hair-Color-Near-Me-Ann-Marie-Walts


As hair color is not a tattoo,  it truly is an artform.     


If you were deciding to get a tattoo, wouldn’t you do a bit of research, first?     

Your hair is just as important, to get what you want done right, the first time.        


Corrective Color costs more because it is more complicated & time consuming.    


Color Wheel ….Laws Of Color

corrective hair color western mass


There are different levels of knowledge of  understanding, when it comes to “coloring hair”.       My professionally expertise, involved formerly teaching for Redken; as a colorist.



Is there really a difference between working with a corrective color specialist,  trying an online formulation company or a salon that “offers” hair color?



Coloring hair versus color correcting hair, are two very different things.          In my professional experience, my ability to “see color” is grounded by the color wheel versus simply pulling a pretty color off of the shelf, after picking a shade out of a “color” book, and hoping for the best.




Elementary School….but not so elementary! Hair-Color-Salon-Near-Me-Color-My-Hair




Color is very much like paint…it is just in a different form.   Do you remember being in elementary school?


How do you make orange?     Do you remember? 


If you came up with:

Red & Yellow = Orange………then give yourself a pat on the back!


That is only one of the building blocks to understanding how to make custom hair color formulations!      





Don’t Panic!   Breathe & Book An Expert!

How can you tell if a salon is right for you?






Stock Photos….Don’t tell the actual story 


Does the salon have a portfolio of actual makeovers, of real people?    

Photographs can speak 1,000 words, and can express the range of colors that the salon has been able to achieve.



Lastly……….take a deep breath, and remember……it’s not a tattoo, and can be fixed! 

~Thank you,
Ann Marie Walts 

Image Makeover Consultant/ Photographer & Digital Marketer


Is It Hot or Just A Mess? Corrective Work

Is It Hot or Just A Mess? Corrective Work

Help is on the way….HAIR COLOR!

There is nothing worse than having something go wrong with your hair.


Hair Accidents


Unfortunately, there are times when you might or have experienced a “unexpected outcome”.   Maybe this happened at home.   I think we have all tried to play hairdresser, at one time or another.

Unfortunately, sometimes things may not come out like you had hoped from a “professional” salon experience, either.



Hair Color Mishapscorrective hair color western mass


The “laws of color” will alway dictate your outcome of your hair color!


My personal professional frustrations about “at home hair color” is not the fact that you may try to color your hair at home, as much as the T.V. commercials advertising.     They make it look “so easy”, but in reality it takes a whole professional beauty team of artists, on set.




From Brown To Red To Blonde…..


Just about 10 years of my career were spent educating for Redken, across the country, as a hair color educator.  

 Fixing & correcting hair color  is a strong portion of my corrective work & hair solution portfolio.



Avoid & Correct Your “Hot Mess”…….


Seek out an experienced corrective hair colorist.


Communication is key.    

My studio offers a very detailed consultation and an interactive experience, when designing your new look.




  • Bring in pictures
  • Use Pinterest to express what you like
  • Communicate your dislikes
  • Be open to suggestions


Corrective hair color may require a series of visits to achieve your “dream hair”, depending on how much of a change you need or are looking for.


Let’s fix the mess and leave you looking “hot”.    Lol.


Thank you for your time,


Ann Marie Walts




Tips – Trying A New Hair Color

Tips – Trying A New Hair Color

New Hair Color!

Trying a new hair color can be exciting, fun or down right scary if something goes wrong.

It is safe to say, that there can be a level of nervousness when trying to decide to change your hair color, in general.


 Useful Tips!

  •   The most useful tip that you can do is to find photographs of different hair color shades that you love.   It is much easier to communicate with photos, then trying to convey what you want with words.   Your idea of warm blonde, and a stylists’ idea of what they may think is warm blonde might differ.


  • Find The Right Hair Salon!      Whether you change is a want or specifically a need……be sure to find the right salon that is the best fit for you!     In the event that you colored your hair at home and now need hair color correction, be sure that they offer consultations.


  • Do Your Homework!!     When you think you want to try out a hair salon that is new to you, be sure to check them out first.   Check out their Instagram, Facebook and their reviews.     Pictures speak 1,000 words of whether it is plausible for you to move forward with calling or contacting them.    When you can see “actual photos of real people” and not stock photography, that can be very helpful.


  • COMMUNICATE!    Years ago, I was once told this, ” A client might not know what they want, but you and ask them what they do not like.”   That was the best advice that I was given when I was a new hairstylist.    So, do not put so much pressure on yourself to be able to go into a salon with what you exactly want because if you hair color consultation is thorough enough, then you can work together with the salon and/ or stylist.


  • Avoid Trying To Find The “Cheapest”   –    It is understandable if you want to save a few dollars, however in the case of seeking out hair salon for creative or corrective hair color you will want to choose experience first.    I have heard scenarios of clients being quoted one price over the phone, and then it being something else when the client’s hair was finished.   If it sounds too cheap, then it might be “too good to be true”.



The saying “You get what you pay for….” can be applied towards too cheap, and winding up with more disappointment.


  • Consultations –   Do you chose to go with a salon that charges for a consultation or a free consultation?   It truly is a personal choice.     Our business offers a very personalized and customized consultation that can take up to 1 hour.   It is necessary, in some instances to do a strand test to evaluate how our hair color products will work.   This helps to determine how long it may take to lighten your hair, etc.




Need Hair Color Ideas? Loft Salon Studio on Mass Appeal

Change Your Hair Color Tips!

If you have been wanting to change your hair color, for the fall, then you will want to set your dvr!

If you are looking for some tips and hair color ideas, then this episode is for you.

Ann Marie Walts was asked back on Mass Appeal’s lifestyle show, on 22 WWLP.  



Monday ~ October 8th, 2018


11am to 12pm

Book Consultation



Adding Bright Color with Hair Extensions

Adding Bright Color with Hair Extensions


Think Pink

Adding Pink Great Lengths Hair Extensions To Your Blonde Hair

When you need help making your blonde hair blonder, you simply cannot go wrong letting us help you with that.

There are many shades of blonde hair.     Why it is easier, to let us do your hair is because we have professional hair color & the expertise.


Professional vs Box Hair Color


A huge difference between what we have at the salon, are the strength of the chemicals, and the quality.

Your local drugstores are not able to sell you professional strength hair color.

Why?    The reason why is because you need to be licensed to use what is used at a salon.



There is so much chemistry that goes into getting your hair to come out the correct color.

If you want to go from blonde to red, and you want it to come out natural-looking then it is much easier to have a professional hair colorist take care of that for you.

Now on the topic of having to be “licensed” to use the hair color chemicals that we do….formulating hair color is a form of chemistry!!  


We have to understand PH, Developers, and alkalinity.

There is so much more than just “mixing up the color” and putting it on.




When you experience having your hair color, truly, designed for you…..you will not want to try coloring your hair at home again.    Not to mention how relaxing getting a scalp massage can be.

When it comes to “artistry”, if your hair color compliments your eye tone and skin color, then you will not really have to rely on having to wear makeup everyday.

The reason why is that a beautifully designed color will help you look refreshed.


Adding Great Lengths Hair Extensions for Color

Hair Extensions are sometimes misunderstood.     Hair Extensions are not just for making your hair long.

Maybe you are looking for pink hair extensions?

If you have wanted to add a bright hair color, but are a bit concerned that you might not like it, then getting Great Lengths Hair Extensions is a great option.

A few fun strands of Great Lengths Hair Extensions can add a little bit of thickness.    It is a great way to “try” hair extensions.


Great Lengths can last up to 5 months!

How Much?   We can help you at a consultation. 

Welcome to my website & blog!
I am an Artist to the core, and a Published Luxury Makeover Artist, Hairstylist, Hair Extension Expert and Professional Photographer.

I love all things that have to do with creativity!
I enjoy helping others look and feel their best, and have been in my industry for 29 years.

As a self-taught geek, I have many tech savvy skills that include Blogging, Self Hosting WordPress Websites, Digital Marketing, and designing packages for Personal Branding for small to mid-size businesses.

If you need too look good from head to toe to setting up your WordPress Website…..you will find that you will have many solutions available, to you, when working with me.

My Clients Experience – Headshots!

My Clients Experience – Headshots!

Headshot Photography -Western Ma from Ann Marie Walts – Artist on Vimeo.


Corine shares what made her feel comfortable at her photoshoot after her hair extension makeover!

“AMAZING!! That’s the only word I can think of  to describe Ann Marie!!

I had hair extensions done and I left The Loft feeling great! This morning I left for work feeling confident and looking good!!

Ann Marie is so knowledgeable about what she does. She explained everything to me from the process to the products. (I’m talking down to the molecules!) My hair had a few different shades of blonde and even some brown.

Ann Marie customized each extension so that it would flawlessly blend with my color. You can’t tell the different between the extensions and my natural hair.

She makes you feel comfortable and is so easy to gab with!

By the time I got home I already had an email with aftercare instructions and when I woke up this morning I had an email with a how-to for each of the products I went home with. A cheat sheet that I can use until I’m familiar with them.

As a bonus Ann Marie is inspiring!! She has the best stories and you can tell that she absolutely loves what she does.

Her patience and attention to detail is astounding. Worth every penny!!

I did a lot of research before I decided to go ahead with extensions and everything I came up with  pointed to The Loft.

Thank you, Ann Marie!!!

Video “How To” Tips for Hair & Consultations

Video “How To” Tips for Hair & Consultations

If you want to change your hair it is best to seek out a hair consultation!

Best Tips – Communication


Whether you need your hair to be healthier, happier or a different hair color; the faster you are understood by a hairstylist the quicker you can get from point A to point B.

Having healthy hair is definitely not out of reach for anyone.   The technology of ingredients that are available to you today, for salon products are simply amazing.

You no longer really have to sacrifice wanting to achieve your “dream hair” if you find a hairstylist that is the “right” fit for you.

After all, it is your hair.   You are the one that has to wear it, and feel good about how you look everyday.

Healthy Hair On Purpose


When you are at drugstore, and have question about an over the counter medicine….who do you go and ask to get an answer?

Most likely the Pharmacist.


Why is that? 

 I bet it is because you want to be sure that you are choosing the correct product, and because medicine is made up of chemicals…you do want to choose wisely.



Your Hair Type = One Size Does Not Fit All!


How many shampoos and conditioners have you tried, in your life time?

Have you made your choices by the pretty little marketing description, that is found on the back of the bottles?     Have you ever experienced being disappointed, and so then you try buy even more shampoo?

Sound familiar?


The Professional Product “Prescription”

Heck….why would anyone spend $20+ on a bottle of shampoo?    Is there really a difference.


Absolutely, and here is why:


Just as a Pharmacist can made recommendations that are based on the chemistry….so can a professional hairstylist.    Hair products are all about chemistry.

It is just not that often that that is really discussed.   It is more important how is works, versus how “pretty” is smells, and when you get both; well that is an absolute bonus!

When you experience an extremely thorough consultation, and work with a professional that is extremely passionate about all aspects about your hair, and ensuring that your hair is the healthiest…….that is the point of difference.

Having a hairstylist educate you on what your hair type actually is, and what are the best nourishing ingredients that your hair lacks…..is the key reason.

No longer will you have to aimlessly wander down a shampoo aisle, and hope that you find your “dream hair” in a bottle.

For more tips be sure to watch our video.




Tips On Correcting Your Hair Color & Hair

Tips On Correcting Your Hair Color & Hair

Correcting Your Hair Color

How do you go about correcting your hair color?    It certainly can be doubly frustrating when you dislike your hair color, and you wish your hair was healthier.


#1 Tip – Communication & Being Listened To

As a consumer, it can be sometimes nerve racking coming up with the best adjectives to explain what hair color shade you want.

One of the best ways to communicate is with the use of pictures.    Find photographs that are your inspiration for your dream hair or your end goal.      Hairstylists are highly visual people.

We do not expect your to come in and speak our technical language…such as:

“I feel that I am a natural level 7 with an underlying undertone of orange and I want your to make me a cooler tone, and make sure your use blue/violet.”


What you can do is use Google and Google a shade.   For example, “sandy blonde hair



Opt For Consulting


How great do you or would you feel that really have a stylist, truly, listen to you and your needs?  

The extra time it may take to have a consultation, may just be well worth getting to your end results faster, in the long run.



Before & After – Realistic Expectations


Instagram has really become a force to be reckon with, in the sense of seeing some extreme makeovers.    Just because you see it on Instagram, can or should it be done, and how will you get those results that you may be drooling over?


#2 Tip – Consider The Maintenance

You may want to consider how much maintenance there will be, after you get  your new hair color; but BEFORE you do it?


Consider how much time do you have, within your schedule to commit to maintaining your “dream hair color”?


Do you like going to the salon?    Is is a treat for you, or are you so busy that the thought of adding one more thing to your plate make your groan?


Do you need to have a stylist show you the “how to” style your hair or to recommend the correct aftercare products?


Tip #3  Healthy Hair -The After


When you have perfectly prescribed products recommended for your individual hair problem….wella!

Your hair can be transformed.

All color manufacturers design their lines to have products that will support the longevity of their hair color line.

JBeverly Hills is an exceptional luxury line that is enriched and made with the finest grade of botanical ingredients.

Their hair color line has less that 1% ammonia, and actually nourishes the hair from the inside to the out!

Happy, Healthy & Manageable Hair!

Would you do it?  Blond To Red Hair

Would you do it? Blond To Red Hair

Would you do it?

Blond To Red Hair

When is the last time you changed your hair color?

Maybe you have been thinking of changing your hair color for some time, but are a bit nervous to take the leap.

 Skin Tones & Eyecolor


Your skin tone and eyecolor can play one of the most important roles in whether a color shade will be right for you.

If you plan on taking a huge leap, like the hair color makeover shown, you will not want to “go it alone”, and especially if you are used to being blonde.   Blonde hair is blond because it is lacks red.


What do most Blondes say?


I don’t want to see any red, right?

However, many, many times you will find that shades of red hair color can and would look nice on you as well.   This is especially true if you have any warmth in your eye color.   Try taking a look very, very close to your eyes in the mirror.     If you have hazel eyes that have flecks of amber and gold, then you will most likely make a stunning red head!   


Remember This!


It is not a tattoo….color can be changed.


Hot Tip:    Put together a Pinterest board of hair color shades that catch your eye.   It is best to have an assortment of photographs of real hair to communicate with.

If you are not certain of what you want exactly…you can be certain that you will most likely know what shades of red that you would NOT want to have.



Shades Of Red

There are so many shades of red hair, too.

Cool Red, Warm Red, Rose Gold, Copper Red, Red Violet….and on, and on, and on.


Take the plunge….Just Do It!


Be sure to ask for some makeup tip recommendations, too

Continued Education – JBeverly Hills Hair Color

Continued Education – JBeverly Hills Hair Color

Continued Education

Sometimes I am asked if I have to go to continued education?   My licensing does not require it, but our passion for our industry and love of hair….does.

If you want nothing but the best products for your hair, then you will simply fall in love with JBeverly Hills Products and hair coloring line.

Over the next few months, we will be going to a series of classes.   The benefit of buying your professional haircare from me, is that I can provide you specific recommendations based on your hair type.

When it comes to styling products we recognize that you may have certain preferences, and can work with you to set you up on a hair care regimen that makes styling your hair easy.


JBeverly Hills Hair Color


JBeverly Hills Hair Color is made right in Beverly Hills, California!      They use nothing but the finest ingredients that will leave your hair so very healthy. 

You will find that the shampoos and styling products are very concentrated and last a long time, too.

Your hair is our canvas.   If you are concerned about finding a hair colorist and hair color line that will help you attain your makeover goals, then you will want to book a consultation with us.

Makeovers & Photography

When you have a great hair day, you will tend to feel great.   We believe that a makeover, also, begins with a great haircut!   As much as we provide hair extensions, we are just as grounded in education for providing a great haircut!

Makeovers & Professional photography are my specialties.

So, whether you want to book a personal “selfie” shoot, professional headshot or need event photography, we can make you look great before you “smile for the camera”.

Stay Tuned!

Frequent our site’s blog on a regular basis to stay up to date with what is happening at the salon.

Call us at 413-734-6204  or contact us through our site with any questions that you may have.

Thank you for reading!

The Loft Salon Studio

Balayage Specialist

Balayage Specialist

Balayage Specialist

Balayage hair coloring technique is a free-hand technique that can create a soft blend of highlights.

Your own natural color or color that your hair is now will determine what “realistic” results that you can achieve in 1 visit.


Also, you will have to consider your:

  •  Commitment level for maintenance
  • Finances to maintain
  • Patience level to be in the salon


Best Balayage Tips:

The right hair color combination will be the one that best compliments you!

Seek out a consultation to ensure that you are comfortable with the stylist that will be coloring your hair.

Be sure to consider your wardrobe, and what color clothes do your wear the most.

In fact, if you are planning of making a very big change, it is a good idea to get some photographs together.   Save them to your favorite Pinterest board.

You will find that it is much easy to communicate what you like and what you do not like to your balayage specialist.

Best Hair Coloring Products

We are so happy to be a J Beverly Hills Concept hair coloring salon.    They use nothing but the finest ingredients.

Your hair will be left in superior condition, and if you current hair’s condition needs help currently, then we can recommend a haircare regimen to you.   Not all shampoos are created equal, and not everyone’s hair is the same.

The best shampoo is one that can be prescribed to you based on your needs for care and for styling.       Additionally, being on a professional haircare regimen can ensure that you experience longevity with your chemical services.


Extreme Makeovers…Change How You Feel

Big City Makeovers….right here!   Hair & Photography!


Taking your experience from ordinary to extraordinary!

Absolutely no need to go to NYC or Boston, to truly enjoy a TV like makeover.

Go from the Salon To Photography Studio & Leave Changed!

A full day of beauty is so much fun when you get to experience a full hair color makeovers & photography.

If you are new to The Loft Salon Studio, then the first thing I want to do is to say, “Welcome!”.

I have an extremely unique business model because I am equally passionate about providing “real people makeovers” and professional photography.

As you look around my site,  , you will find many, many real makeover photographs.

It has taken me years of consultations, and experience to build a portfolio of makeovers that can express what you can or maybe able to really achieve working with me.

My passion for photography began in 2001.  A little while later, is when I began to fuse “hair & photography” together for my everyday salon life.


Time For Yourself

My businesses offer private appointments.

Do you find that you are always doing something for others, and put yourself on “the list” last?    Maybe it has been unintentional, however, it is so important to allow yourself sometime that is for….just you.


Full Day Treat!

Retreat to a full day of just you.    It will begin at the salon, and then you will follow me to my photography studio in Chicopee, Ma.

Your hair will look fantastic.  You will not have to worry about your makeup either, because I will take care of that for you too.

All you have to do is enjoy yourself.Photographer near me- Western Ma

My photography business has a variety of prints and products with a online viewing gallery for your convenience.

Indulged yourself with a complete hair color makeover with your own photo shoot today!

The Loft Experience….

  • Beauty Shoots
  • Image Consulting
  • Business headshots
  • Modeling Comp Cards
  • Senior Portraits
  • Glamour Sessions


Stay Awhile….Leave Looking Fantastic!

Ann Marie Walts




Your Blonde Hair Frustrating You?

Your Blonde Hair Frustrating You?

Your Blonde Hair Frustrating You?

Not all shades of blonde hair are created equal.

There are really so many shades of blonde hair.

There are cool blondes, and then there are the warmer tones.

So, what is the best way to achieve what you are looking for?



  • Communicate what you want by using pictures
  • Best Tip!!!!!   If you do not quite know what you want….be sure to communicate what you do not like!
  • Try avoid using very descriptive terms like “Ash”, etc.   You may be trying to help, however, a very experienced hair colorist will be able to provide you what you are looking for by you using your favorite photographs, and them analyzing your hair.
  • Be prepared that it may require more than one visit to ultimately achieve your dream hair color.   This will be especially true, if maybe you had an accident with “at home” box hair color.

Hair Color Correction

As an expert hair colorist, I began getting really serious about consulting with clients, about 15 years ago.

Over the course of my creative career path, I spent 10 years educating hair color for Redken.   There is an extreme difference between experiencing working with a certified hair colorist versus simply getting your hair colored.


All art form mediums that color comes in are ruled by “the laws of color”.   Whether it is a tube of hair color or a tube of artist’s oil paint…..the “laws” will never change.

My background is very versatile and very, very eclectic.    I do work with artist paint, and feel that my hair color is just that……..artistic paint.


Your hair is the canvas!   

Ombre’ Haircolor- Wild To Mild

Ombre’ Haircolor- Wild To Mild

What is your flavor of Ombre Haircolor?

 Wild To Mild.


Having fun with you hair color can be so artistically expressive.

For sometime, some were saying that Ombre was just a passing fade.   However, it does not seem as if it is going away.

In fact, what is so great about this haircolor technique is that it really is rather low maintenance.


Transition of Haircolor Shades

Whether you “flavor” or taste is wild to mild, this color trend will have something for you.     The color trends that are in fashion now, really do have something for everyone.

Whether you want colors like a peacock or something mild for the office; then ombre’ is a great choice.


Finding The Right Hair Colorist

My approach to color hair is ground by my love of “painting hair”.    I spent almost 10 years educating for Redken, and my work has been published.

One of my very own clients’ makeovers was featured by Creative Age Publishing in a Style Educational piece!

My creative background also include abstract painting with oil paints and canvas.

So, if you are looking to have fun & fall in love with you hair; then I am confident that I will be the right hair colorist/hair stylist for you!


Book your consultation today!


How To Go From Blonde To Red

How To Go From Blonde To Red

How To Go From Blonde To Red



Is it time to change your hair color?     Looking for a hair salon in West Springfield?


Well, one of the easiest ways to change your hair color is to seek out professional help.    One of the greatest benefits are the color choices, and there are many.

Not only that, but my salon was very active formerly educating for Redken as a hair color educator!    


Kerri’s Makeover


From Blonde To Red


Kerri is fortunate that she can actually wear any hair color.    She was bored with her blonde hair, and wanted to also improve the health of her hair.    For her “color story”, I used Essensity hair color by Schwarzkoph.


Book Your Consultation Today!


Foil Hair Color Versus “Non-Chemical Highlights”

Foil Hair Color Versus “Non-Chemical Highlights”

Hair Color With Hair Extensions


Non-chemical highlights are fantastic way to accessorize your hair.   Unlike traditional highlights that are done with foils, having your hair color done this way will thicken your hair.

It is very common to automatically associate “hair extensions” with only long hair, however there are so many other uses than the obvious.

Over the last 10 years, I have experienced being a hair color educator and working with “coloring the hair with extensions”.

I have to be honest with you that when I went to a hair extension training that had introduced the idea of hair extensions being less “damaging” than chemical hair color I was put off a bit first, but very intrigued.    Partially due to the fact that I was still educating for Redken.

It was my job, at the time, to “eat, breath and sleep hair color”….ha ha.      Now, it is a great thing to be offer both types of “hair color”.


Beautiful & Colorfast Hair Color


Colorfast….Who Wins?

Hair Color and Hair Extensions

The hair color trends have really been bold, lately, and just about anything goes.     However…….”anything goes” is sometimes the “chemical hair color” right down the drain, sometimes.

Why is it that hair color fades, and especially the bolder hair colors?

It is because of the chemical composition and the sizes of the dye molecules.    Red dye molecules are the largest to fit into the hair strand.    The “why” could lend itself to a whole science based post of how hair color works, and that will be saved for another time.


Colorfastness of Hair Extensions


In the case of Great Lengths Hair Extensions, I had the opportunity to actual go to the factory in Nepi, Italy to see how the hair is processed and handled.

The handcrafted way that they “hand dye” the hair is absolutely incredible.   They use a  dyeing process that is much like how cashmere sweaters are dyed.  Textile dye colorants are very durable.

Bold hair color?

If you like very bold hair color or a stronger contrast, then I professionally would recommend that you opt for hair extensions over traditional hair color.




  • Accenting Blond Hair with darker or vivid hair colors
  • You want to wear any of the colors of the rainbow
  • You change your mind frequently



Non-Chemical Highlights


Non-Chemical Highlights with thicken your hair.      

Professionally speaking, it was this professional benefit that did “win me over” as a professional corrective hair color specialist, to realize that traditional foil highlights had their limitations.


Do you get “highlights” because it give your hair more volume?


Do you get “highlights” because it makes your hair less flat?


Do you get your “highlights” every 6 to 8 weeks?


Hot Tips:

  • When you get your “non-chemical highlights” they will last up to 5 months.
  • They are colorfast
  • You hair color will be “spot on”
  • Your hair will be thicker



Final Words

Opting to trying this hair color technique can be just as affordable as “chemical hair color” if you average out the amount of salon visits that it takes to maintain your “traditional highlight foiling”












Hair Color For Long Hair

Hair Color For Long Hair

Hair color for long hair takes time.  Corrective hair color for long hair needs to be done with care.  If  you are contemplating changing your hair color, it is important to work with a hair colorist that has a strong background in hair color.

Maybe this is stating the obvious, however, the fact of the matter is that my business consists of correction work ; in general.

Maybe you are reading this and have long hair?   If you hair is long naturally, without hair extensions, that is awesome!   I completely understand how long that it has taken for your hair to be as long, as it may be.

Few Facts About Long Hair

On average, hair has the ability to grow about 1/2 inches a month and or 6 inches a year.   As the hair gets long or longer, the porosity (condition/health) of the length can change from simply being older, and the damage from heat styling products.

Long hair needs to be handled with attention and care when you choose to get it colored.    The new growth (hair at the scalp) will automatically respond differently to hair color, than your mid shaft and ends.

There is much more that goes into coloring longer hair than you might think.   Your professional customized hair color will have really even results because we have hair color chemicals that, simply, are not available at the drugstores.





Ann Marie Walts will respond to your inquiry shortly.

Haircolor. Ten years Younger????

Finding the right haircolor can be hard to do, on your own.
Have you ever stood in the haircolor aisle looking at all of the boxes of haircolor?

It is the advertising that makes that $7.00 box of color look so appealing.
The grocery store haircolor companies are investing lots, and lots of money into enticing the consumer into taking their own haircolor into their own hands.
Some of the companies have even included highlightening tools and combs.
They make it look easy, however the outcome may not look like it does on the box, and then what???

The benefits to having your haircolor professional done are many.
The most advantageous reason is working with a Redken Certified Colorist is that they are train specifically in color and color formulation.
Everyone has their own unique style, eyecolor and skintone. All of which is taken in consideration during a haircolor consultation. Makeovers can be just a slight change or to the extreme.




The right shade selection of haircolor is an art and skill.
It can literally shave years off someone’s look. If you think that the grocery store aisle has a lot of choices, you should see what a salon has to offer.

Many salons are beginning to store their professional haircolor out in plain sight.
Redken believe’s in making the colorist’s and clients’ color experience very interactive.
You can use www.redken.com salon locator to find redken salon’s.
You can also use www.redkencolor.comto find Redken Color salon’s and Redken Certified Colorists

WWW.REDKENCOLOR.COMis a great resource of tips and information.

It is great when you can actually see before and after photography of what the salon of your choice, is offering.

Photographs speak a 1,000 words…and sometimes more.

So, from looking Sleek, sophisticated or wanting to look “Ten Years Younger” working with a professional color line and a professional Certified Redken Colorist you are guaranteed to look great!